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Case Study:
A Pink Pony?Sonoma has created custom catalog items for international automotive brands such as Jaguar, Range Rover and Ford for nearly ten years. Over the years we’ve been challenged to create unique products that featured important/ key elements of these high end brands. For example we created custom keychains that matched the burl wood accents of a Jaguars interior or the high end leather seats in a Range Rover. But even we were left scratching our heads when Ford requested that we create a custom “Pony” keychain based on a virtual design created for the legendary “Corn Field” commercial featuring Steve McQueen. Using only a screen shot from the commercial Sonoma created a cast full 3D “Pony” that captured all the power and speed of the iconic Mustang brand. As a result, the keychain has been an ongoing part of the Ford catalog since its introduction and has even given birth to an new “Pony”. A special pink version we created just for Ashley Force.
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